Artistic direction for the Burberry Winter 2025 Runway Show. Set within the halls of Tate Britain, Daniel Lee’s Winter 2025 collection unfolded against a backdrop of tapestries depicting the British countryside, the collection drawing inspiration from the interiors and visits to grand stately homes. The artistic direction shaped the visual storytelling across key looks, VIP arrivals and behind-the-scenes moments, capturing the collection’s interplay between heritage and contemporary design. The invitation design extended the show’s themes, using cross-stitch — a nod to the tapestry — as a graphic language across print and animated content.