The Summer 2026 show was staged inside a bespoke tent in St James’s Park, London, where an earth-toned runway and sky-muralled ceiling created an immersive, outdoor-inspired environment. The collection drew from the energy of live performance and the diversity of the UK music scene and was set to a soundtrack by Black Sabbath. Guided by this concept, the artistic direction unified the visual narrative across the show film, key looks, behind-the-scenes coverage, and VIP content capture.