Burberry’s ‘170: The Anniversary Portraits’ campaign celebrates 170 years of the house through the enduring legacy of its signature outerwear. Photographed by Jack Day, with a film directed by Hector Aponysus, the campaign brings together 170 individuals across London, New York, Seoul and Shanghai – each bringing their own style and perspective to ten outerwear archetypes. Framed by the streets they call home, the restrained portraits show how the same pieces can take on a completely different character from one wearer to the next. The cast brings together locals street-cast from each city with personalities from the worlds of art, literature, sport and music as well as long-standing members of Burberry’s staff.
Hero Film. Directed by Hector Aponysus.
Campaign Stills Overview. Photography by Jack Day.