Lane & Associates led the creative direction for Burberry’s Summer Festival 2025 campaign—a bold and vibrant tribute to British music, culture, and style. Showcasing Burberry’s latest Festival collection, the campaign channeled the spirit of iconic UK festivals through an eclectic cast, including Liam Gallagher, Goldie, Seungmin, Loyle Carner, Alexa Chung, Chy Cartier, John Glacier, and Cara Delevingne. Directed by Kim Gehrig and photographed by Drew Vickers, the campaign brought together a cross-generational lineup of musical and cultural figures who reflect Burberry’s rebellious heritage through a contemporary lens. The campaign included a hero film, vignettes, interviews, and stills, supported by social-first content, and rolled out across cinema, print, digital, and out-of-home channels.